Alt Image Text

Adweek and Clio Sports Celebrate the Craft of Sports Marketing

Brand Marketing

We've all had them. They might have come via TV or a live event, through personal participation or from reading the paper or listening to the radio. They are those [...]


Alt Image Text

Forget Football. Nick Offerman’s Glorious Nascar Music Video Will Get You Pumped for Racing

Creativity

You got a taste the other day. But now it's time for the whole damn gluten-stuffed main course, as NBC Sports has rolled out its complete two-minute video with Nick [...]

Alt Image Text

24 Hours in Advertising: Tuesday, Jan. 27, 2015

Brand Marketing

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek:

Alt Image Text

Nascar Legends Richard Petty and Dale Earnhardt Loom Large in New Campaign

Convergent TV

Stock car legends Richard "The King" Petty and the late Dale "The Intimidator" Earnhardt won the most Nascar season titles with seven apiece—putting them in rarified air among the many [...]

Alt Image Text

Nick Offerman Will Hilariously Pitch Nascar Right After the Super Bowl’s Final Whistle

Brand Marketing

One of the better ads airing on Super Bowl Sunday won't be from a marketer paying $4.5 million for 30 seconds, but from the network broadcasting the game.

Alt Image Text

Nickelodeon Says It’s Growing Audience by Adding Sports to the Mix

Convergent TV

It's been four months since kid-focused cable network Nickelodeon took the leap of dedicating a 2-hour prime-time block to sports programming. So how is it working out?