Marketing Challenge: What To Do With the Trump Brand?
Performance Marketing
What should Donald Trump Jr. and Eric Trump do with Trump Brand? The brand has traditionally been positioned as upscale: hotel rooms that start at $400; golf club memberships for [...]
Dale Earnhardt Jr. Tugs Nascar Fans’ Heartstrings in Goodyear Spot
Brand Marketing
Goodyear is targeting Nascar's massive fan base in new ads featuring one of the sport's most recognizable faces, Dale Earnhardt Jr. The spot "Driven Like Jr.," by GSD&M, will debut during [...]
The Donald Trump Decoder: Adweek’s Guide to the Man and His Brands
Brand Marketing
It comes as little surprise that the most Googled questions about the GOP presidential front-runner include "What did Donald Trump say yesterday?" and "What did Donald Trump say now?" Despite—or [...]
7 Under-the-Radar Accounts Sports Fans Should Really Be Following on Twitter
Performance Marketing
For many sports fans, Twitter is still the social media platform of choice.
Coca-Cola Brings Back This Classic ‘Mean Joe’ Commercial for Nascar Race
Brand Marketing
"Mean Joe" Greene is returning to television tonight as Coca-Cola resurrects the 1979 ad featuring the Pittsburgh Steelers' former defensive tackle shedding his tough-guy vibe—all thanks to a kid and, [...]
As Danica Patrick Shifts to New Sponsor, We Look Back at Her Memorable GoDaddy Moments
Brand Marketing
Danica Patrick and GoDaddy shared a wild ride, teaming up over several years for some memorable Super Bowl commercials as the auto racing driver and Web domain giant helped build [...]