Instagram Data Shows NASA’s Fútbol Fun Hit the Back of the Net
Performance Marketing
Since the moon landing 45 years ago, National Aeronautics and Space Administration (NASA) has a fairly stellar track record for creating buzz from outer space through broadcast channels.
8 Types of Real-Time Marketing, and the Brands That Got It Right
Brand Marketing
Like Mother Goose's girl with the curl on her forehead, real-time marketing can be very, very good—but when it is bad, it is horrid. "Just because you can doesn't mean [...]
Forget Finding Your Friends. SXSW Shifts to Outer Space
Performance Marketing
This year, like the one before it, nobody "won" South By Southwest Interactive. This is not news, nor is it a surprise for a festival that's been in the middle [...]
Neil Armstrong Saluted in Denver Science Museum’s Tribute Ad
Creativity
The Denver Museum of Nature & Science put together this nice tribute ad this week to Neil Armstrong, the first man on the moon, who died Saturday at age 82. [...]
Oreo Goes Red in Tribute to NASA’s Mars Landing
Creativity
The historic Mars landing by the NASA rover Curiosity on Sunday has been nicely commemorated by Oreo as part of the cookie brand's "Daily Twist" series of on-the-fly portraits of [...]
NASA Dials Up the Drama With Trailer for Mars Mission
Creativity
NASA's Jet Propulsion Laboratory employs slick visuals and a bit of Hollywood hype in this movie-trailer-style clip that seeks to build excitement for the Aug. 5 landing of the $2.5 [...]