Gap's been running ads celebrating "iconic Americana moments" and playing up the chain's founding in 1969. But one of its retro choices left NASA fans flummoxed. A tweet from the recent campaign, posted on March 1, featured a photo of a space shuttle liftoff, emblazoned with the text "1969." As any fan of space history knows, that was the year Apollo 11 went to the moon on a Saturn V rocket, more than a decade before the space shuttle made its debut.
The National Aeronautics and Space Administration (NASA) has been at South by Southwest Interactive—which ends today—since last weekend, hoping to inform people that, well, the agency has not shut down.
Between Interstellar and The Martian, NASA's enjoying a banner pop culture revival. To tap into that growing awareness of what lies before us, the space agency's Jet Propulsion Lab commissioned Seattle-based Invisible Creature to produce a series of lush retro space-tourism posters. The work is a preview of what to expect from the JPL's 2016 Visions of the Future calendar. "The Grand Voyage," above, was inspired by '60s sci-fi paperback covers and represents how Jupiter, Saturn, Uranus and Neptune align once every 175 years. Its last alignment, which happened in 1977, enabled the JPL to take advantage of their proximity to send two probes, Voyager 1 and Voyager 2, on a path to visit all four on the same trip. Invisible Creature's take on the phenomenon represents the Grand Voyage as a bicentennial festival, a moment worth sharing with the kids once every five generations: "Experience the charm of gravity assists," it proclaims, in just-as-charming typography.
Prepare for the imminent arrival of tweets 30 years in the making. Today is Oct. 21, 2015, otherwise known as Back to the Future Day, the day Marty McFly and Doc Brown arrive in the present straight from the 1980s.
In terms of creativity, this week's Adweek/Shareablee weekly branded Instagram video chart has a strong showing.
Twitter has sound. Now you’ll be hearing popular music DJ David Guetta tracks in your feed and Glenn Beck rants, because the messaging platform enabled audio clips.
For the past several weeks, Ellen's top-performing Instagram video has regularly blown other TV marketers out of the water when it comes to likes and shares.
NASA's Earth-to-audience message on its Instagram page is leading governmental agency efforts to reach online viewers this week.
If your sports business friends don't know that the typical athletics-focused consumer seems to love Instagram video, do them a favor and tell them.