NASA

Gap Baffles NASA Fans by Featuring the Space Shuttle in an Ad About 1969

Creativity

May 6, 2016

Gap's been running ads celebrating "iconic Americana moments" and playing up the chain's founding in 1969. But one of its retro choices left NASA fans flummoxed. A tweet from the [...]

Performance Marketing

NASA Is Using Virtual Reality at SXSW to Remind People That Its Space Programs Still Exist

By Christopher Heine

Creativity

NASA’s Gorgeous New Space Tourism Posters Are Retro-Futuristic and Fantastic

By Angela Natividad

Brand Marketing

With 30 Years to Prepare, Here’s How Brands Celebrated Back to the Future Day

By Marty Swant

Brand Marketing

To Compete in the Talent Wars, Brands ‘Promote From Within’

By David Gianatasio

Starbucks’ Stop-Motion Clip on Instagram Strikes a Creative Chord

Performance Marketing

By Christopher Heine

January 8, 2015

In terms of creativity, this week's Adweek/Shareablee weekly branded Instagram video chart has a strong showing.

Get Ready for Glenn Beck Rants and Hot Tracks in Your Twitter Feed

Performance Marketing

By Robert Mann

October 17, 2014

Twitter has sound. Now you’ll be hearing popular music DJ David Guetta tracks in your feed and Glenn Beck rants, because the messaging platform enabled audio clips.

Is Instagram Becoming a TV Substitute Like YouTube?

Performance Marketing

By Christopher Heine

October 9, 2014

For the past several weeks, Ellen's top-performing Instagram video has regularly blown other TV marketers out of the water when it comes to likes and shares.