Instagram Unleashes a Fully Operational Ad Business
Performance Marketing
Instagram's ad business is growing up fast thanks to a boost of new technology from Facebook. Today, the popular photo-sharing app with more than 300 million users and counting is [...]
Facebook Exchange Rolls Into News Feed
Performance Marketing
Last summer, Facebook began letting advertisers retarget users with ads on the social network based on their off-Facebook browsing behavior through Facebook Exchange (FBX).
Finding Facebook’s Most Extravagant Mobile Users
Performance Marketing
The idea that all customers are created equal is cute. Too bad that it’s a lie, particularly for mobile app developers. Someone might download an app and use it once [...]
Mobile Apps Compete for Holiday Downloads
Performance Marketing
Christmas morning is a gift to app developers. Once folks unwrap their new tablets or smartphones, among the first things they do is load them up with apps.
Facebook Expands Mobile App Ads Offering
Performance Marketing
Back in August Facebook began letting a limited numbers of mobile app developers pay for their apps to be promoted within the Try These Games box right in the middle [...]
Facebook Establishes Elite Partner List
Performance Marketing
Facebook used to have several different groups focused on helping brands build applications on its platform.