Instagram's ad business is growing up fast thanks to a boost of new technology from Facebook. Today, the popular photo-sharing app with more than 300 million users and counting is opening up to potentially millions of advertisers, with more ad styles and sophisticated targeting tools first honed by its parent company.
Facebook’s right-hand rail is getting a rare ad redesign with photos that are twice as large, the social network announced today. The right-hand rail on desktop has been mostly overlooked as secondary real estate on Facebook—the side of the highway compared to the mobile News Feed's Times Square.
It turns out that, far from fleeing Facebook, brands are willing to pay more to advertise on the social network after their pages started
It was easy money to bet that matching up what is arguably Facebook's most valuable ad offering with its most valuable real estate would pay off.
Facebook would seem to be an ideal ad vehicle for small local businesses. But it's never lived up to its promise. Until maybe now.
Last summer, Facebook began letting advertisers retarget users with ads on the social network based on their off-Facebook browsing behavior through Facebook Exchange (FBX).
The idea that all customers are created equal is cute. Too bad that it’s a lie, particularly for mobile app developers. Someone might download an app and use it once but then let it sit with any number of unused apps occupying several screens on their smartphone.
Christmas morning is a gift to app developers. Once folks unwrap their new tablets or smartphones, among the first things they do is load them up with apps.
Back in August Facebook began letting a limited numbers of mobile app developers pay for their apps to be promoted within the Try These Games box right in the middle of the mobile News Feed.