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Instagram Unleashes a Fully Operational Ad Business

Instagram's ad business is growing up fast thanks to a boost of new technology from Facebook. Today, the popular photo-sharing app with more than 300 million users and counting is opening up to potentially millions of advertisers, with more ad styles and sophisticated targeting tools first honed by its parent company.

Facebook Goes Big With Right-Hand Rail Ad Redesign

Facebook’s right-hand rail is getting a rare ad redesign with photos that are twice as large, the social network announced today. The right-hand rail on desktop has been mostly overlooked as secondary real estate on Facebook—the side of the highway compared to the mobile News Feed's Times Square.

Facebook Ad Prices Are Rising Amid Organic Reach Squeeze

It turns out that, far from fleeing Facebook, brands are willing to pay more to advertise on the social network after their pages started

Early Stats on How Facebook Exchange Ads Perform in News Feed

It was easy money to bet that matching up what is arguably Facebook's most valuable ad offering with its most valuable real estate would pay off.

How Facebook’s Partner Categories Level the Playing Field—for Good

Facebook would seem to be an ideal ad vehicle for small local businesses. But it's never lived up to its promise. Until maybe now.

Facebook Exchange Rolls Into News Feed

Last summer, Facebook began letting advertisers retarget users with ads on the social network based on their off-Facebook browsing behavior through Facebook Exchange (FBX).

Finding Facebook’s Most Extravagant Mobile Users

The idea that all customers are created equal is cute. Too bad that it’s a lie, particularly for mobile app developers. Someone might download an app and use it once but then let it sit with any number of unused apps occupying several screens on their smartphone.

Mobile Apps Compete for Holiday Downloads

Christmas morning is a gift to app developers. Once folks unwrap their new tablets or smartphones, among the first things they do is load them up with apps.

Facebook Expands Mobile App Ads Offering

Back in August Facebook began letting a limited numbers of mobile app developers pay for their apps to be promoted within the Try These Games box right in the middle of the mobile News Feed.

Facebook Establishes Elite Partner List

Facebook used to have several different groups focused on helping brands build applications on its platform.