The ad industry is losing more talent than it's gaining, according to a LinkedIn study—"The Truth About Strategy Talent"—done in partnership with the 4A's. In 2015, the ad industry experienced a 25 percent net loss of global talent to competing industries, but one area where agencies need to focus a bit more time is the strategy department.
According to new data released by the American Association of Advertising Agencies, 74 percent of 4A's members surveyed feel agencies are either mediocre or worse when it comes to hiring a diverse group of employees.
The 4A's today released the initial findings of a yearlong research initiative designed to learn more about the experiences of women and other diverse professionals working in the advertising industry.
Even by advertising's typically high standards of executive churn, 2016 has been a C-suite bloodbath. And it hasn't happened quietly.
The advertising industry's top women are done mincing words. "A cancer" is how 4A's President Nancy Hill describes the agency world's lingering gender bias and racial insensitivity. "The industry has a huge diversity problem," says veteran creative Nancy Vonk.
The ad industry's largest trade organization, the 4A's, announced today that its chairman and CEO, Nancy Hill, will be stepping down next year and that the search for her successor has officially begun. After leaving the organization in June 2017, Hill plans to work as a consultant and spend time in Ecuador teaching and doing volunteer work.
Unlike 4A's conferences in recent memory, soul-searching was the underlying theme in Miami this year—mostly the result of the fallout from the case against former J. Walter Thompson CEO Gustavo Martinez over alleged sexism and racism. Panel sessions and keynotes hit on the lack of diversity (and, to a lesser degree, transparency) in the ad business.
Gender equality has been a major topic of conversation at this year's 4A's Transformation conference. From the sessions on stage to discussions over drinks, equality seems to be on everyone's mind. So much so that Nancy Hill, president of the 4A's, added a last-minute panel Thursday morning with the goal of having an open, unplugged conversation about diversity.
4A's president Nancy Hill had some stern words for the industry on the opening day of the organization's Transformation conference in light of recent allegations against J.
Association of National Advertisers board members attending the Masters of Marketing Conference in Orlando spent a full day behind closed doors Wednesday to discuss a number of issues, including whether or not to hire a "fact-finding&quo