Why Agencies Should Spend More Time and Effort Retaining Their Strategy People
Brand Marketing
The ad industry is losing more talent than it's gaining, according to a LinkedIn study—"The Truth About Strategy Talent"—done in partnership with the 4A's. In 2015, the ad industry experienced [...]
President and CEO Nancy Hill Is Leaving the 4A’s After Nearly 9 Years
Brand Marketing
The ad industry's largest trade organization, the 4A's, announced today that its chairman and CEO, Nancy Hill, will be stepping down next year and that the search for her successor [...]
Could the JWT CEO Scandal Become a Watershed Moment for Change?
Brand Marketing
Unlike 4A's conferences in recent memory, soul-searching was the underlying theme in Miami this year—mostly the result of the fallout from the case against former J. Walter Thompson CEO Gustavo [...]
What the Advertising Industry Can Do to Finally Create Gender Equality
Brand Marketing
Gender equality has been a major topic of conversation at this year's 4A's Transformation conference. From the sessions on stage to discussions over drinks, equality seems to be on everyone's [...]
Isolated or Endemic? 4A’s Speakers Publicly Spar Over Ex-JWT CEO’s Alleged Sexism, Racism
Brand Marketing
4A's president Nancy Hill had some stern words for the industry on the opening day of the organization's Transformation conference in light of recent allegations against J.
ANA Board Meets at Masters Conference to Hash Out Media Rebates
Brand Marketing
Association of National Advertisers board members attending the Masters of Marketing Conference in Orlando spent a full day behind closed doors Wednesday to discuss a number of issues, including whether [...]