Programming execs, TV stars, magazine editors, producers and even a Knicks player came together this week to celebrate launches, premieres, awards and more.
Nancy Berger Cardone
SXSW Interactive took place in Austin, drawing attendees from all industries to celebrate innovation and technology, while magazine parties and charity galas commenced in New York and LA.
Hearst Magazines has been intent on adding some heft to its fashion books over the past year. First, there was Cosmopolitan, which under the leadership of Joanna Coles has put a premium on political coverage and “leaning in” à la Sheryl Sandberg.
As their readers are spending more time online, publishers are trying to make social networking work for their advertisers. With a program launching Sept. 1, Marie Claire is betting that if readers are fans of the magazine, they will like its advertisers, too.