Naming Rights

Come Super Bowl Sunday, Will the University of Phoenix Regret Its Naming Rights Deal?

When the expected 184 million viewers tune in to Super Bowl XLIX on Feb.

Jason Sadler Becomes Jason HeadsetsDotCom as Name Auction Ends

What's in a name? $45,500, that's what. Jason Sadler will receive that amount for legally becoming "Jason HeadsetsDotCom" and promoting the name change through social media and other means next year.

Social Media’s Walking Billboard Now Selling His Name

The name "Jason JLabAudio" has a certain ring to it—and some potentially serious bling to it. The currently named Jason Sadler stands to make $34,500 by changing his name to that of a headphone supplier, but he could take in even more if JLab Audio gets outbid on his naming rights.

Sears Tower: No place for a brand name?

Chicago's Sears Tower has become Willis Tower, thanks to a deal struck with London-based insurance broker Willis Group Holdings, and locals are not happy about it. In fact, they've drawn […]

Naming rights to agency stadium up for bid

With apparently way too much time on its hands, Charlotte, N.C., ad agency BooneOakley is auctioning off the naming rights to its in-house basketball stadium. Wait, BooneOakley has an in-house […]