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Come Super Bowl Sunday, Will the University of Phoenix Regret Its Naming Rights Deal?

Brand Marketing

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When the expected 184 million viewers tune in to Super Bowl XLIX on Feb.

Creativity

Jason Sadler Becomes Jason HeadsetsDotCom as Name Auction Ends

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Creativity

Social Media’s Walking Billboard Now Selling His Name

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Creativity

Sears Tower: No place for a brand name?

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Creativity

Naming rights to agency stadium up for bid

By Adweek Blogs