Marilyn Manson Reflects on the Costs and Controversy of Crafting Your Own Persona
Brand Marketing
CANNES, France—More than 20 years ago, Marilyn Manson created his persona and even booked his first performance without even having written a song. Best of all, he wrote his autobiography [...]
Jay Z Says Tidal Is Dedicated to Solving the Music Industry’s Woes
Performance Marketing
Jay Z's heralded entry into the music-streaming industry is finally here.
OK Go’s First Official Ad Is for Chinese Furniture, and It’s Full of Optical Illusions
Creativity
OK Go has collaborated with plenty of brands—including Chevrolet, Google, Samsung and State Farm—on its own music videos. But here is the first truly traditional commercial the band has ever [...]
How Sony’s Walkman Changed the World
Brand Marketing
Andreas Pavel was getting tired of being laughed at. It was 1977, and the German-born inventor had made appointments at all of the major electronics companies—Yamaha, Grundig, ITT, etc.—and each [...]
Paramore Lead Singer Hayley Williams Talks Twitter and TV
Brand Marketing
Specs Who Hayley Williams Age 26 Claim to fame Lead singer of Paramore; winner of the 2015 Grammy Award for Best Rock Song ("Ain't It Fun") and Billboard Women in [...]
Janelle Monáe Is Building a Music Empire That Will Spark ‘a Revolution in Your Head’
Brand Marketing
Janelle Monáe wants the world to know that Wondaland Records, the singer-songwriter-producer's new venture with Sony Music Entertainment's Epic Records, is not merely a record label—it's a movement.