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Millennials, Music and Marketing

Performance Marketing

Music is a powerful marketing vehicle that fits neatly into the social media space. Big brands have aligned with celebrity artists to reach Millennials in their native social media milieu. [...]


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James Franco and Lenny Kravitz Try Not to Suck at Guitar Hero Live in New Ad

Creativity

One of the key features of the upcoming Guitar Hero Live is the real-time reaction of a live-action crowd, who'll tell you pretty quickly if you suck at lead guitar. [...]

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Ads for Stereo Equipment Sure Got Weirdly Sexist and NSFW Back in the ’70s

Creativity

Companies got away with some pretty racy advertising in the '70s—the cocaine paraphernalia ads uncovered earlier this month certainly showed that—and, as it turns out, selling stereo equipment could be just [...]

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L.A. Band Posts Its New Single Online, but Only When Uber Surge Pricing Is in Effect

Creativity

Los Angeles band YACHT is creating its own kind of "traffic jam" this week by making its new single, "L.A. Plays Itself," available for streaming online—but only when Uber surge [...]

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Drought-Stricken SoCal Battles Wasteful Habits With a Water-Themed Pandora Station

Creativity

This is the soundtrack of our dry-weather lives in Southern California: TLC's "Waterfalls," Blind Melon's "No Rain," Bruce Springsteen's "The River" and about 100 more H2O-themed ditties playing on an [...]

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Netflix Transforms Viewer Brainwaves Into Music to Promote Telepathy Show

Creativity

To promote its Sense8 series, created by the Wachowskis and J. Michael Straczynski, Netflix and production company Tool crafted "Brainwave Symphony," an electronica recording made in part by attaching electroencephalograph—or [...]