If you thought the vinyl record's comeback story was more buzz than business, consider the latest developments from across the pond.
From sports to breaking news to the biggest music festivals in the world, live video gives consumers the experience of being in two places at once. Forget elbowing for space in a crowd or staying glued to your TV. These days, live video delivers two things really well: convenience and emotion.
Frank Ocean. Singer, songwriter, magazine editor, underwear model. And now, perhaps, novelist. While fans lose their minds over whether the mysterious R&B singer's long-anticipated second album might, possibly, just maybe be released in July, he is providing a peek into his relationship with music, boxer briefs—and more subtly, long-form fiction writing—in a new Calvin Klein campaign.
Celebrity endorsements are a cornerstone of advertising nowadays, but an industrial manufacturing giant like Boeing seldom gets the chance to play that game. What celebrity is going to tout stuff like cargo hold capacity and cruising range?
What defines talent? Or lasting ideas? A legacy? Prince knew. From the beginning, he used surprise to his advantage. He surprised the experts in the recording studios with stunning ability on almost every instrument at a very young age.
Advertisers have been trying forever in commercials to communicate the power of music, and it's almost an impossible task.
King of Snapchat DJ Khaled wants you to know he's up to something. Of course, if you follow him on the wildly popular mobile platform, you already know that.
Pepsi is returning for its fourth year as title sponsor of the Super Bowl halftime show. And on Wednesday it launched a new online video series called "Camp Halftime," comprised of weekly clips starring actor/comedian Donald Faison, who schools counselors on how to produce a flawless halftime spectacle on the big day.
The Beatles' shareholders—Universal Music Group, mainly, nowadays—could no longer believe in yesterday when it comes to the online distribution of pop music's most iconic brand.