What Does Your Brand Sound Like? — An Audio Branding Primer
Performance Marketing
You may not realize it, but audio branding is everywhere. It’s in the solid sound that a car door makes as it closes so you have a feeling of security. [...]
Frank Ocean’s Calvin Klein Ads Only Deepen Mystery Around the Enigmatic Singer
Creativity
Frank Ocean. Singer, songwriter, magazine editor, underwear model. And now, perhaps, novelist. While fans lose their minds over whether the mysterious R&B singer's long-anticipated second album might, possibly, just maybe [...]
How Iron Maiden Made the Boeing 747 Badass Again
Brand Marketing
Celebrity endorsements are a cornerstone of advertising nowadays, but an industrial manufacturing giant like Boeing seldom gets the chance to play that game. What celebrity is going to tout stuff [...]
Prince’s Most Inspirational Talent Was Mastering the Art of Surprise
Brand Marketing
What defines talent? Or lasting ideas? A legacy? Prince knew. From the beginning, he used surprise to his advantage. He surprised the experts in the recording studios with stunning ability [...]
Ad of the Day: Pandora Gives Real People the Brutal Task of Describing the Power of Music
Brand Marketing
Advertisers have been trying forever in commercials to communicate the power of music, and it's almost an impossible task.
DJ Khaled’s Positive Outlook and Accessibility Helped Make Him the ‘King of Snapchat’
Brand Marketing
King of Snapchat DJ Khaled wants you to know he's up to something. Of course, if you follow him on the wildly popular mobile platform, you already know that.