How Vevo Is Personalizing the Ad Experience With Brands Like Honda
Performance Marketing
Vevo wants to become the Lunchables for music videos, more or less. "Music videos are snackable. Bite-sized. That's why they're so popular," said Vevo's svp of national sales, Adam Smith.
Katy Perry Gives WhatsApp a Starring Role in Her New Video, Free of Charge
Creativity
Ever wonder exactly which messaging service Katy Perry uses to chat about being a champion while she’s taking a dump? Well, mystery solved: It’s WhatsApp. In just a few days, [...]
A Whole Lotta Pointin’ Going On in Band’s Crowdsourced Music Video
Creativity
Get ready to have your mind blown. Dutch band Light Light has created one of the most amazing interactive music videos ever, housed on a site called DoNotTouch.org. The site [...]
Tapping Facebook Analytics to Identify Engaging Video Styles
Performance Marketing
Your online video style makes a difference in how your audience engages with you. Today we'll compare three styles of video we've used, and what Facebook analytics reveal about where [...]
Ad seeking freaky actors irks Kings of Leon
Creativity
The Kings of Leon are hoppin' mad after a casting agency put out an advertisement calling for people with "scars, pockmarked skin, physical abnormalities or deformities" to appear in the [...]
OK Go adds TV to its potent marketing soup
Creativity
OK Go, those spunky ninjas of online marketing, have put out another one of their reliably viral all-in-one-take music videos, this time with dogs and jumbo-cup stacking. But now they're [...]