Spotify Is Now Letting Brands Target Listeners Worldwide via Their Playlists
Performance Marketing
Don't be surprised if the Spotify ads you hear start to match the vibe of your playlists.
Here Are 5 Major Marketing Implications of Google Play Music
Performance Marketing
Google made its foray into free music streaming today with the launch of an ad-supported version of Google Play Music, which will compete head-on with Pandora, Spotify and the forthcoming [...]
Starbucks and Spotify Link Up to Bring Digital Music Into Stores
Performance Marketing
After ditching CDs earlier this year, Starbucks is not giving up on providing music to its customers thanks to a new partnership with Spotify.
Music Giant Sony Questions the Value of ‘Freemium’ Music Streaming
Brand Marketing
Soon everyone may have to pay to stream music. In the wake of Taylor Swift’s recent decision to yank all of her songs from Spotify, Kevin Kelleher, the chief financial [...]
Spotify May Be Responsible for Nearly 7% of All Global Music Sales
Performance Marketing
Irked by pop star Taylor Swift's much-hyped departure from Spotify, the music platform's CEO Daniel Ek took to a blog today to claim that his tech player has doled out [...]
Brands Give Out One Hour of Free Music With New Pandora Ads
Performance Marketing
Pandora’s new ad product, dubbed Sponsored Listening, lets you skip audio promos for an hour if you click on a video ad. The music service is beta testing with Fox, [...]