HP, Snapchat and Amex Are Hosting Some Amazing Activations at NYC’s Panorama Music Festival
Performance Marketing
Technology, as an idea, isn't as cool as music in most circles, but it's at least hip enough to be invited to the party. And so are the brands who [...]
Twitter and Billboard Strike Deal for Social Music Charts
Performance Marketing
Twitter and Billboard have teamed up to make real-time music charts based on the musings of the social platform's 240 million users.
Taylor Swift and Diet Coke Are Getting Packaged Together
Brand Marketing
Coca-Cola has signed country music star Taylor Swift to promote Diet Coke, per sources close to the sit
Pepsi and Beyoncé’s $50M Duet [Updated]
Brand Marketing
Pepsi inked Beyoncé Knowles to a $50 million so-called "brand ambassador" deal that will feature multiple collaborations between the brand and singer-celebrity, including her likeness on the beverage giant's soda [...]
Spotify Picks Up $100 Million; Coke Reportedly Key Investor
Performance Marketing
Digital music service Spotify has acquired around $100 million in new funding, a source close to the situation told Adweek this afternoon (Nov. 14).