music marketing

HP, Snapchat and Amex Are Hosting Some Amazing Activations at NYC’s Panorama Music Festival

Technology, as an idea, isn't as cool as music in most circles, but it's at least hip enough to be invited to the party. And so are the brands who push digital bells-and-whistles, as evidenced by activations by HP and Amex that will take place this weekend at the inaugural Panorama Music Festival on Randalls Island in New York.

Why OK Go Went Facebook-Only With the Debut of Its Buzzy, Zero-Gravity Music Video

When OK Go releases a new video, it's bound to cause a viral explosion online. And today, in a possible sign of the times, all that buzz was centered solely on Facebook.

Janelle Monáe Is Building a Music Empire That Will Spark ‘a Revolution in Your Head’

Janelle Monáe wants the world to know that Wondaland Records, the singer-songwriter-producer's new venture with Sony Music Entertainment's Epic Records, is not merely a record label—it's a movement.

Beck’s Popularity on Spotify Is Up 524% After Grammy Win and Kanye Kerfuffle

If you're worried Kanye West may have stolen the limelight at last night's Grammy Awards, don't feel too bad for Album of the Year winner Beck. The multitalented troubadour's music has been blowing up on Spotify ever since. 

This Music Marketing Firm Mixes Brands, Bands and Fans

Mirrored Media Who Justin Lefkovitch, founder and CEO What Experiential music marketing firm Where Santa Monica, Calif.

Twitter and Billboard Strike Deal for Social Music Charts

Twitter and Billboard have teamed up to make real-time music charts based on the musings of the social platform's 240 million users.

Taylor Swift and Diet Coke Are Getting Packaged Together

Coca-Cola has signed country music star Taylor Swift to promote Diet Coke, per sources close to the sit

Pepsi and Beyoncé’s $50M Duet [Updated]

Pepsi inked Beyoncé Knowles to a $50 million so-called "brand ambassador" deal that will feature multiple collaborations between the brand and singer-celebrity, including her likeness on the beverage giant's soda cans in 2013.

Spotify Picks Up $100 Million; Coke Reportedly Key Investor

Digital music service Spotify has acquired around $100 million in new funding, a source close to the situation told Adweek this afternoon (Nov. 14).