This Unilever Brand Paired Up People With the Same Taste in Food to See if They Fell in Love
Brand Marketing
Single strangers were asked to go on blind dinner dates and feed their potential matches while being filmed for a new campaign from Knorr. The 177-year-old Unilever brand's thinking? That [...]
Royal Caribbean’s 4 Finalists Are Midsize Players
Brand Marketing
The four finalists for Royal Caribbean's creative account are all smaller than incumbent JWT, and that's by design.
American Greetings’ Apple Watch App Features an Emoji-like Taco
Performance Marketing
Lines may be shorter than expected at stores today, but people are finally starting to get their Apple Watches.
Century 21’s New Campaign Is Made Entirely of Moving Boxes
Creativity
When you're moving, you're so beset by cardboard boxes that your life might as well be made of them. And now, Century 21's new ad campaign actually is.
American Greetings Hopes to Provoke a Groundswell of Gratitude With the ThankList
Creativity
American Greetings goes all-in with ThankList, an immersive multimedia experience from Mullen that encourages people to thank those who've made an impact on their lives.
Acura’s Social Strategy for March Madness Centers on 103 Memes
Performance Marketing
For March Madness, Acura is blitzing ESPN.com today and three days next week with video and banner ads—which likely cost a pretty penny—as part of the car brand's ongoing partnership [...]