McCann Increases Its Share of Reckitt Benckiser

RB, formerly known as Reckitt Benckiser, has shifted its consolidated vitamins, minerals and supplements business, including brands Airborne and MegaRed, to McCann Erickson. 

Brand of the Day: Mucinex’s Mr. Mucus Even More Muculent After Makeover

Never mind the magic of computer animation, mucus is a strange choice for a brand mascot—even if the brand happens to be Mucinex. Now for the latest: Mr.

Reckitt Benckiser Adds 3 Shops to Its Creative Roster

After a global review of a handful of its biggest brands, Reckitt Benckiser has added three agencies to its creative roster.Droga5 has picked up creative responsibilities on Air Wick and Clearasil, while McCann Erickson has landed Mucinex and Delsym. Wieden + Kennedy, meanwhile, has won Finish's creative account.

Reckitt Benckiser Reviews Its Global Media Account

Reckitt Benckiser has launched a global review of its media planning and buying business.The review encompasses both traditional and digital media buying. A global media spending figure was not immediately available, but it is believed to exceed $500 million annually.

Reckitt Benckiser Picks Digital Shop for Cold Remedies

The agency formerly known as LBi has won a pitch to handle digital marketing around a trio of Reckitt Benckiser healthcare brands, the company has confirmed.The brands are Mucinex, Cepacol and Delsym. Revenue on the business is estimated at $1 million.

Reckitt Benckiser Conducts Digital Search

Talk about a timely search. Amid the thick of cold season, Reckitt Benckiser is seeking an agency to create digital ads for three of its cough, cold and flu brands.Sources identified the brands as Mucinex, Cepacol and Delsym. Revenue on the assignment is estimated at $1 million.