RB, formerly known as Reckitt Benckiser, has shifted its consolidated vitamins, minerals and supplements business, including brands Airborne and MegaRed, to McCann Erickson.
Never mind the magic of computer animation, mucus is a strange choice for a brand mascot—even if the brand happens to be Mucinex. Now for the latest: Mr.
After a global review of a handful of its biggest brands, Reckitt Benckiser has added three agencies to its creative roster.Droga5 has picked up creative responsibilities on Air Wick and Clearasil, while McCann Erickson has landed Mucinex and Delsym. Wieden + Kennedy, meanwhile, has won Finish's creative account.
Reckitt Benckiser has launched a global review of its media planning and buying business.The review encompasses both traditional and digital media buying. A global media spending figure was not immediately available, but it is believed to exceed $500 million annually.
The agency formerly known as LBi has won a pitch to handle digital marketing around a trio of Reckitt Benckiser healthcare brands, the company has confirmed.The brands are Mucinex, Cepacol and Delsym. Revenue on the business is estimated at $1 million.