Viacom Is Turning NYC Buildings Into Billboards to Combat Gender and Racial Bias
Brand Marketing
Breaking through the ad clutter to raise awareness of social issues and affect change can be challenging, but Viacom is aiming to do just that by projecting eye-opening statistics directly [...]
These Brands Broke the Internet in 2015
Performance Marketing
The Force was strong with Lego this year.
Here Are 4 Mobile Messaging Apps Marketers Need to Know About in 2016
Performance Marketing
When it comes to messaging, Snapchat and Facebook-owned WhatsApp and Messenger are the go-to apps of millennials and marketers alike. But increasingly, a new crop of messaging apps is growing [...]
Giant Sexting Emojis Welcome a Condom for Threesomes in MTV’s ‘Sext Life’ Ad
Creativity
Sexytime gets weird, and then weirder, in Y&R New York's amusing new commercial for MTV's Staying Alive Foundation, featuring actors dressed up as common sexting emoji pairs suddenly getting joined [...]
Melissa Etheridge on Her Evolving Relationship With Marketing and Technology
Performance Marketing
With almost 30 years of constant creative output and touring, Melissa Etheridge has come to appreciate what technology and thoughtful marketing can do to amplify her voice and connect her [...]
Viacom Goes Big With Trevor Noah’s Daily Show Debut, Which Will Air on All Its Networks
Comedy Central is giving Trevor Noah the biggest platform possible when he makes his Daily Show hosting debut on Monday: Parent company Viacom will simulcast his first episode across all [...]