Hours after Sean Atkins announced his departure as president of MTV, Viacom has named his replacement: Chris McCarthy, who already serves as president of two other Viacom networks, VH1 and Logo. McCarthy will continue his oversight of VH1 and Logo, and will report to Doug Herzog, president of Viacom Music and Entertainment Group.
MTV never plays videos anymore. That sentiment has become a cliché in recent years. But the Viacom channel wants to be known, once again, as the global authority on pop music and culture, and it is currently looking for new media and creative agency partners to help make that happen.
Publishers are out to crack the code on how effective their Snapchat photos and videos are, and some are leaning on Twitter for insights.
MTV has a crazy plan for getting young voters excited about the 2016 election cycle: Talk about the issues. This week, the network is launching "Elect This," a sweeping new campaign to drive millennials to the polls in November, and serve as a sort of energizing antidote to the personality-driven insanity of the current political landscape.
As Upfront season gets into full swing this week in New York, advertisers, marketers and network execs will come together in theaters across the city to talk fall TV: what's hot, what's not and just how much it's all worth.
MTV is betting big on Snapchat as a way to remain relevant with teenagers, starting with its first series created specifically for the app.
As the music industry, and millions of fans, are reeling from the shocking news that Prince died today at 57, MTV is airing music videos on three of its networks as part of a multiplatform tribute to the iconic singer-songwriter.
Can MTV be saved? New president Sean Atkins thinks so, and ahead of today's upfront event, he's revealing how: by putting the music back into the network that used to be known as Music Television and relaunching two of the network's most iconic series.
Specs Current gig Head of marketing and partner solutions, Viacom Previous gig Head of sales and marketing, music and entertainment, Viacom Age 52 Snapchat mainchair2323