Chris McCarthy, President of VH1 and Logo, Will Now Also Head Up MTV
Hours after Sean Atkins announced his departure as president of MTV, Viacom has named his replacement: Chris McCarthy, who already serves as president of two other Viacom networks, VH1 and [...]
Viacom Presents First-Ever Datafront to Improve the Business of Buying TV
As Upfront season gets into full swing this week in New York, advertisers, marketers and network execs will come together in theaters across the city to talk fall TV: what's [...]
MTV’s First Snapchat Series Dishes Out Sex Education in 10 Seconds or Less
Performance Marketing
MTV is betting big on Snapchat as a way to remain relevant with teenagers, starting with its first series created specifically for the app.
MTV Turns Its Logo Purple to Honor Prince’s Life and Career
As the music industry, and millions of fans, are reeling from the shocking news that Prince died today at 57, MTV is airing music videos on three of its networks [...]
Will the Return of ‘Unplugged’ and ‘Cribs’ Bring Millennials Back to MTV?
Can MTV be saved? New president Sean Atkins thinks so, and ahead of today's upfront event, he's revealing how: by putting the music back into the network that used to [...]
Viacom’s Sales Chief Uses Data to Get to Know Millennials Better
Brand Marketing
Specs Current gig Head of marketing and partner solutions, Viacom Previous gig Head of sales and marketing, music and entertainment, Viacom Age 52 Snapchat mainchair2323