VMAs Hit a Viewership Low for MTV but Break a Twitter TV Record
Just over 5 million viewers watched the MTV Video Music Awards on the main network Sunday night—a new low that dates to 1994, when MTV began using Nielsen to track [...]
Miley: Textbook Case of the Inevitable Teen Star Rebrand
Brand Marketing
Jimmy Fallon and the Roots join Cyrus for an a capella version of 'We Cant Stop.'
Call of Duty: Ghosts Campaign Will Dovetail With Eminem’s MMLP2
Brand Marketing
November is an important month for Activision— on the fifth, Call of Duty: Ghosts lands with video gamers. But it's also the day Eminem's MMLP2 (short for The Marshall Mathers [...]
Here’s How to Twerk, in Case You Had to Google It
Performance Marketing
So perhaps you are a bit on the mature side, and haven't hit a club in a while. But you heard about Miley and "twerking" and you didn't want to [...]
Twerking the Hand That Feeds You: Beats Tees Off on Miley Cyrus
Creativity
"Will somebody please feed Miley Cyrus?" That's the request from one anthropomorphized Beats Pill speaker to another in the commercial below, which aired Sunday on MTV after the pop singer's [...]
Twitter Powers Social Video for U.S. Open and Heineken
Performance Marketing
Twitter has struck a video-based deal with the United States Tennis Association and Heineken for the U.S. Open, which began today.