Alt Image Text

Why Amazon Plastered This NYC Subway Train With Nazi and Imperial Japanese Imagery

Creativity

UPDATE: Amazon is pulling these ads, reports Variety. UPDATE 2: Gothamist has more on the removal of the ads, revealing that New York Gov. Andrew Cuomo pressured the MTA to take [...]


Alt Image Text

Why Is My MetroCard Red?

Brand Marketing

If you're a New Yorker and you bought a MetroCard sometime in the last week or so at a "high-traffic" station (Herald Square, Penn Station, Coney Island, Times Square, etc.), [...]

Alt Image Text

Mind the Gap! First Advertiser Jumps Aboard the MetroCard

Creativity

New York's Metropolitan Transportation Authority has begun rolling out ads on the front of its MetroCards. First stop: the Gap, which exhorts riders to "Be bright NYC," with the word [...]

Alt Image Text

NYC to Plaster Ads on Front of MetroCards

Creativity

Frankly, I'm surprised it took so long for New York's Metropolitan Transportation Authority to sell advertising on the front of its iconic yellow MetroCards, especially considering the backs have been [...]