Why Amazon Plastered This NYC Subway Train With Nazi and Imperial Japanese Imagery
Creativity
UPDATE: Amazon is pulling these ads, reports Variety. UPDATE 2: Gothamist has more on the removal of the ads, revealing that New York Gov. Andrew Cuomo pressured the MTA to take [...]
Why Is My MetroCard Red?
Brand Marketing
If you're a New Yorker and you bought a MetroCard sometime in the last week or so at a "high-traffic" station (Herald Square, Penn Station, Coney Island, Times Square, etc.), [...]
Mind the Gap! First Advertiser Jumps Aboard the MetroCard
Creativity
New York's Metropolitan Transportation Authority has begun rolling out ads on the front of its MetroCards. First stop: the Gap, which exhorts riders to "Be bright NYC," with the word [...]
NYC to Plaster Ads on Front of MetroCards
Creativity
Frankly, I'm surprised it took so long for New York's Metropolitan Transportation Authority to sell advertising on the front of its iconic yellow MetroCards, especially considering the backs have been [...]