The Number of Online Video Ads Is Up 205% in the Last Year
Performance Marketing
According to comScore, the audience for online video has grown 4 percent over the past year. The number of video ads? Up 205 percent.
NBCU Exploring Buyback of MSNBC.com
Performance Marketing
Chris Matthews must be getting that tingling feeling down his leg again. He and his colleagues may soon have a giant news site to call their own.
Yahoo Playing Ad Inventory Hardball
Performance Marketing
How badly does Yahoo want other publishers to join its fledgling sales alliance with Microsoft and AOL? So much so that it’s holding content distribution deals over the heads of [...]
Mindshare Canada Creates New Leadership Role
Brand Marketing
Mindshare Canada has named Jodi Kasten managing director, digital for Mindshare Canada, a new role at the company.
In case you haven’t had enough of politics
Creativity
MSN today premieres a 25-episode Web-video comedy series called Republicrats, about a presidential hopeful of no fixed political beliefs (hence the title) who lets the public (via the Web) determine [...]