Here Are the Pros and Cons of Snapchat Taking on Ads
Performance Marketing
With Snapchat CEO Evan Spiegel confirming long-held speculation that his mobile-social app will soon debut ads, we reached out to marketing practitioners for reaction. From an advertising-minded perspective, here are [...]
David Berkowitz Is Not the Son of Sam [Video]
Brand Marketing
If you're going to win at social media, growing up sharing the name of an infamous serial killer may encourage you to learn a whole different level of social skills. [...]
National Grid Makes MRY Lead Digital Agency
Brand Marketing
Energy provider National Grid has hired Publicis Groupe's MRY as its lead digital agency following a review. MRY has in the past worked on a project basis with National Grid [...]
Reckitt Benckiser Picks Digital Shop for Cold Remedies
The agency formerly known as LBi has won a pitch to handle digital marketing around a trio of Reckitt Benckiser healthcare brands, the company has confirmed. The brands are Mucinex, [...]