Here Are the Year’s 4 Best Out-of-Home Campaigns, as Judged by the OBIE Awards
Creativity
The Outdoor Advertising Association of America gave out its 2016 OBIE Awards for the year's best out-of-home advertising in Boca Raton, Fla., this week. Four agencies walked off with Best [...]
Big Spaceship Has Found Its First Chief Creative Officer
Brand Marketing
Big Spaceship has reached within MRY and found its first chief creative officer, Cedric Devitt. Devitt will join the nearly 90-person Brooklyn office of Big Spaceship on March 9. He [...]
Here’s What Would Happen If Ad Agencies Hired Drones as Employees
Creativity
Sure, drones are almost taking people's heads off at TGI Friday's. But they can be loyal and useful airborne employees for brave ad agencies willing to embrace the future. Or [...]
For the Advertising and Tech Elite, CES Is Shaping Up to Be the Next Cannes
Performance Marketing
When the tech world comes to Las Vegas this week to show off its hardware, a shadow convention will thrive behind the scenes. It's the one for the advertising industry [...]
Acquiring a Social Agency Is Sounding Less Sexy by the Month
Brand Marketing
Social media marketing is generating lots of buzz for brands, but interest in acquiring shops that specialize in it is another story.
Is Vine’s Loop Counter Useful or ‘Weird’ Marketing Math?
Performance Marketing
Just three months after Twitter-owned Vine launched a "loop counter" feature that tracks the number of video views, some industry executives are skeptical about how valid the metric is in [...]