In Wells Fargo's latest review, Omnicom Group shops OMD and Organic are in advanced negotiations to take on business that's handled chiefly by units of Interpublic Group, according to sources.
A funny thing happened on the way to final presentations in OppenheimerFunds' creative review: the pitches were called off, according to sources.
Who knew IHOP was so hip? The pancake chain has found its voice on Twitter, and it sounds an awful lot like a teenage hip-hop fan. That's why most adults might not have any idea what the food company is saying in its messages, but the kids do.So, this week, IHOP sent a tweet that really got us wondering, who is behind this account?
Choice Hotels has selected the New York office of McCann Erickson as the brand's new lead creative agency and sister shop MRM//McCann for digital and customer relationship marketing efforts.Media spending on the brand totaled nearly $50 million in the U.S last year, according to Kantar Media.
As the new worldwide president at MRM, Michael Mclaren brings more than a decade of experience working within McCann Worldgroup, the parent of the digital and direct company.
McCann Worldgroup prevailed in a holding company shoot-out for Zurich Insurance Group, beating contenders that included the incumbent Publicis Groupe and WPP Group. The Worldgroup pitch team represented parent Interpublic and included efforts from McCann Erickson, MRM and UM. The global assignment covers advertising, media and digital marketing.
MRM has added to its global senior management team. On Thursday, the global digital and direct agency announced that it has tapped Sue R.E. Geramian to fill the new position of svp, global brand communications. Geramian is based in New York and will report to Bill Kolb, MRM's CEO.