Google Is Rolling Out New Technology for Publishers to Count Mobile Viewability
Performance Marketing
After getting suspended from the Media Rating Council—which has become digital advertising's de facto measurement watchdog—last month, Google is slowly starting to roll out a new way for publishers that [...]
How the MRC Is Transitioning From Measuring Desktop Viewable Ads to Mobile
Performance Marketing
Advertisers are starting to demand chargeable mobile impressions from the Media Rating Council after it announced plans in May to
Marketers React to Mobile Viewability Criteria, as Challenges Loom
Performance Marketing
Earlier this week, the Media Rating Council made its first statement about mobile viewability—a burgeoning concern for publishers and advertisers as more online traffic shifts to smartphones and tablets.
Agency and Brand Leaders Weigh in on Digital’s Mounting Ad Viewability Issues
Performance Marketing
Ad viewability is perhaps the hottest digital advertising topic heading into the new year, thanks to a little back-and-forth between the Interactive Advertising Bureau and the 4A's. So why not [...]
Publishers Are Responding to Brands’ Viewability Concerns
Performance Marketing
Viewability has been one of the hotter topics in the digital marketing space this year, and at the heart of the chatter is the Media Ratings Council's decision to lift [...]
The New Video Ad Viewability Metric Is Drawing Scrutiny
Performance Marketing
The Media Rating Council today is adopting a viewability metric, or “currency,” for online video ads that defines when viewable display impressions count. It’s the industry’s first attempt to address [...]