MPG

Royal Caribbean Launches Global Creative Review

Royal Caribbean International is reviewing its global creative agency business, with a decision expected by May.Incumbent J. Walter Thompson will defend. Media, handled by the agency's WPP corporate sibling, Mindshare, is not part of the current search process. The review, which is being managed internally, is said to be in early stages.

Horizon Media Adds Charlie Rutman as New Managing Partner

Charlie Rutman has joined Horizon Media as a managing partner. 

Net Income Grows 5 Percent at Havas [Updated]

Both net income and revenue climbed at Havas in 2012, in what CEO David Jones described today as a strong year.On a constant currency basis, net income grew 5 percent to $162.6 million, while revenue rose 8 percent to $2.3 billion, according to Havas. The company ended the year with an operating margin of 13.5 percent, up slightly from 13.4 percent in 2011.

Data Points: Social Butterflies

As much as we're attached to our screens, we still prefer looking people in the eye when we communicate. According to a survey by Ipsos MediaCT's Motion Picture Group of frequent social media users, 53 percent of people prefer to talk face-to-face when communicating with family. When you include calling and texting, the figure rises to 88 percent.

Sears Holdings Retains MPG as Media Lead

Sears Holdings confirmed it will continue to work with MPG as its media lead after the retailer’s review of its $570 million account. The parent of Sears and Kmart is one of the Havas agency’s largest clients.

Three Shops Vie for NYSE Euronext Account

NYSE Euronext has entered the final stage of a creative and media review that marks the end of Havas Worldwide's tenure on the business.The New York office of Havas, formerly Euro RSCG, has handled creative responsibilities since 2008. A sister shop, MPG, manages the media piece. Neither agency is participating in the review.

Media Buyers Suit Up for NFL Season

The National Football League is putting on its game face, huddling up with media buyers from 16 leading agencies for its annual Fantasy Football Draft party.

It’s Not All About the Data

Is data crunching overwhelming intuition in the making of ads these days?