BoSacks Speaks Out: IMAG Conference Zeroes in on Credibility & Consumer Revenue
There is a trend in publishing and media conferences that has been growing for the past few years, and when I tell you what it is, you’ll say, “Of course.” [...]
At IMAG, Media Revolutionaries Are Breaking the Rules to Find New Revenue
I have several media conferences that I relish and greatly look forward to each year, and IMAG-MPA is one of the best of them. Imagine what is like for a [...]
IMAG Report: A Quick Reality Check on Video Revenue
There was a time, and it doesn’t seem like it was that long ago, when no matter where your company was in the hierarchy of publishing, the most common denominator [...]
Postal Rate Fight Continues as Publishers Battle USPS “Stupidity Tax”
“Told you so. Now don’t try to slap us with a Stupidity Tax.” That, in essence, is the magazine industry’s response to the U.S. Postal Service’s latest attempt to jack [...]
Can We Trust Reports of Audience Growth for Publishers?
As you know the reports of digital advertising ad fraud are reaching epidemic proportions. It seems no report and no data stream can be trusted. There is a recent headline [...]
How (All) Publishers Are (And Should Be) Capitalizing on Celebrity
At MPA conference, editorial directors from People, EW, ESPN, Hollywood Reporter, and ESSENCE talk about why celebrities and their magazine need each other. If Amtrak could maintain its schedules, you’d [...]