Do Not Track Advocate Mozilla Supports Some Tracking
Performance Marketing
Mozilla is taking an "everyone but me" approach to Do Not Track.
The IAB and Mozilla Clash—in Person
Performance Marketing
The Interactive Advertising Bureau’s CEO Randall Rothenberg has had a very public disagreement with Mozilla over the browser’s
Sen. Pryor Talks Privacy, Food Guidelines to Ad Biz
Brand Marketing
Advertisers need to be vigilant about self-regulation if they want to keep Washington out of their business. That was the message delivered by Sen. Mark Pryor (D-Ark.), the new chairman [...]
IAB Escalates Attack on Firefox Privacy Browser
Performance Marketing
The Interactive Advertising Bureau escalated its attack on Mozilla for its new Firefox browser that blocks third-party cookies by default, cutting ad networks dead in their tracks.
Ad Networks Beware: Firefox to Block Third-Party Cookies
Performance Marketing
The Interactive Advertising Bureau' lashed out Saturday at a new Firefox policy to block third-party cookies, effectively cutting off ad networks' ability to track users. That could be put a [...]
Do Not Track Gets Support From Twitter
Performance Marketing
Twitter has come out in support of Do Not Track, the privacy featured adopted by Web browsers such as Mozilla’s Firefox, Apple’s Safari and Microsoft’s Internet Explorer that lets users [...]