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3 Ways That Spin-Offs of Movie Franchises Have Been Marketed to the Audience

Creativity

Fantastic Beasts and Where to Find Them is an expansion of the Harry Potter world, one that acts as a prequel to the book and film franchise we already know [...]


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Ad of the Day: Duracell’s Latest Star Wars Ad Spreads Cheer in a Children’s Hospital

Brand Marketing

A long time ago, in a hospital far, far away … Duracell returns to the Star Wars universe today, launching a holiday-themed tie-in to Rogue One: A Star Wars Story [...]

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Why Rogue One Faces Marketing Challenges That No Other Star Wars Movie Has

Creativity

Here we are, about two months out from the release of a new Star Wars movie, Rogue One: A Star Wars Story. It's safe to assume at least a decent [...]

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The Nike Mag Self-Lacing Sneakers Are Finally Here, but They’re Only Making 89 Pairs

Branding

The Nike Mag self-lacing sneakers from Back to the Future II are finally a reality—27 years after the movie, five years after Nike built a Mag prototype, and seven months [...]

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2 New Movie Trailers From This Week Show How Hollywood Is Evolving the Format

Creativity

There's been a movement in two directions over the past few years in how movie trailers are edited and assembled. They've adapted to new media platforms and audience tastes to [...]

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Movie Marketers Are Already Whipping Up Cool New iMessage Stickers for iOS 10

Creativity

Earlier this week, Apple finally made iOS 10 available for everyone to download. A big part of the launch was a lot of new features for the iMessage app. But [...]