3 Ways That Spin-Offs of Movie Franchises Have Been Marketed to the Audience
Creativity
Fantastic Beasts and Where to Find Them is an expansion of the Harry Potter world, one that acts as a prequel to the book and film franchise we already know [...]
Ad of the Day: Duracell’s Latest Star Wars Ad Spreads Cheer in a Children’s Hospital
Brand Marketing
A long time ago, in a hospital far, far away … Duracell returns to the Star Wars universe today, launching a holiday-themed tie-in to Rogue One: A Star Wars Story [...]
Why Rogue One Faces Marketing Challenges That No Other Star Wars Movie Has
Creativity
Here we are, about two months out from the release of a new Star Wars movie, Rogue One: A Star Wars Story. It's safe to assume at least a decent [...]
The Nike Mag Self-Lacing Sneakers Are Finally Here, but They’re Only Making 89 Pairs
The Nike Mag self-lacing sneakers from Back to the Future II are finally a reality—27 years after the movie, five years after Nike built a Mag prototype, and seven months [...]
2 New Movie Trailers From This Week Show How Hollywood Is Evolving the Format
Creativity
There's been a movement in two directions over the past few years in how movie trailers are edited and assembled. They've adapted to new media platforms and audience tastes to [...]
Movie Marketers Are Already Whipping Up Cool New iMessage Stickers for iOS 10
Creativity
Earlier this week, Apple finally made iOS 10 available for everyone to download. A big part of the launch was a lot of new features for the iMessage app. But [...]