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The Story Behind the Pants-Soiling ‘Rings’ Prank That Has 200 Million Views in 24 Hours

Creativity

Viral marketing agency Thinkmodo has had plenty of experience, and success, in doing real-world pranks for horror movies. Think back to 2013’s hugely popular “Telekinetic Coffee Shop Surprise” for the [...]


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Superheroes, Models and Lobsters: The 10 Most Memorable Movie Campaigns of 2016

Creativity

We've come to the end of another year, friends. Which means it's time to look back and evaluate what happened in the movie marketing world over the past 12 months. [...]

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Ad of the Day: Britain’s Channel 4 Ran a Breathtaking Live Ad of the Assassin’s Creed Leap of Faith

Brand Marketing

We love it when an ad comes with a "Don't try this at home" disclaimer, because you know you're about to see something that somebody's gonna want to try at [...]

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How the Studio Behind Miss Sloane Is Tracking the Link Between Ads and Ticket Sales

Creativity

Miss Sloane tells the story of a high-power Washington, D.C., lobbyist (played by Jessica Chastain) who's asked to work on behalf of the gun lobby. Citing moral considerations, she refuses [...]

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Holiday Movies 2016: All The Films to See This Month, and How They’re Being Marketed

Creativity

Harry: "Every year I just try to get from the day before Thanksgiving to the day after New Year's." Sally: "A lot of suicides." Yeah, it's a stressful time of [...]

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How Bad Santa 2 Is Using Artists to Make, and Share, Its Comically Dirty Ad Campaign

Creativity

When Bad Santa 2 hits theaters this week, it will join a long list of releases this year that are sequels to movies made before Steve Jobs introduced the iPod. [...]