Mad Dogs & Englishmen came of age in the 1990s as part of a wave of creative boutiques in New York that included Kirshenbaum & Bond; Weiss, Whitten, Carroll, Stagliano; and Angotti, Thomas, Hedge. Led by scrappy entrepreneurs, the agencies created memorable ads for the likes of Snapple, Guinness, Foster's and Moviefone.
AOL entices users to watch its videos by giving away free stuff—not that there’s anything wrong with that.
AOL has hired Vanity Fair's Michael Hogan, formerly executive digital editor of VF.com, as the new executive features editor of AOL Huffington Post Media Group. Hogan will oversee AOL TV, but he says that his main focus will be overhauling Moviefone, and that he plans to hire full-time writers and editors to increase the site's content.