Whether the Ghostbusters reboot trailer left you excited or feeling your childhood was being smothered in feminectoplasm, we can all agree on this: Much of the trailer was pretty lame. There were some great moments, fueled primarily by the comedic casting and loving call-backs to the 1984 original. But there was also a lot of what could generously be described as filler. The wig scene. The possessions. The random Chris Hemsworth. None of it made the movie actually seem more appealing. Enter a hero: Danny Allen. A multitalented writer, director and producer based in the U.K., Allen decided to recut the trailer to leave in just the good bits. In the process, he trimmed more than a minute off the official video. Here's Allen's edit, followed by the original for comparison. I think you'll agree this is the version Columbia Pictures should have released:
Using everything from state-of-the-art fighter jets to a charismatic mop bucket, the crew of the USS Dwight D. Eisenhower has pulled off quite an homage with its version of a Star Wars trailer. Created by Mass Communication Specialist 3rd Class Alex Delgado, the spoof of the first Star Wars: The Force Awakens trailer tapped several sailors and a wide range of settings across the ship to create a charming clip that shows just how excited the crew is about the upcoming movie. While the scenes of real-life jets taking on TIE fighters and a well-rendered version of Kylo Ren's lightsaber are nice, it's hard to beat the laugh-out-loud shot of a spinning mop bucket playing the part of spherical droid BB-8. Sometimes, as countless Star Wars fans can attest, practical effects are the best effects.
Disney is never one to pass on cross promotion, and tonight was no exception. The company used ESPN's Monday Night Football to air the third and final trailer for the upcoming Star Wars: The Force Awakens, the first installment in the series since Disney acquired Lucasfilm in 2012. Disney is also owns a majority stake in ESPN.
Learning a new language is never easy, and for many Peruvians, it's a lot easier to just read the Spanish subtitles on their favorite U.S. movie trailers. Armed with that insight, language school Euroidiomas has been trolling these viewers with clever YouTube banner ads that covered subtitles on movie promos and urged them to sign up for English classes.
There's nothing like a Whisper campaign for building movie buzz. The secret-sharing app is a key element for promoting the new Paramount Pictures film Men, Women and Children, asking people to post anonymous gossip about friends and neighbors.
Like many parents, I've been seeing (or at least hearing) a lot of Frozen lately. And while I enjoyed it enough the first time around, the film's odd logic doesn't always hold up under multiple viewings.
Wes Anderson is one of the few filmmakers whose trailers are still met with great anticipation and debate, with today being a good example of why.
A year after it became one of the comedy highlights of the 2012 election, you'd think the Bad Lip Reading schtick would be getting old. But you'd be wrong.