Movable Ink

The Detroit Pistons Are Sending Emails That Change Every Time Fans Check Them

RadioShack’s Holiday Emails Will Change in Real Time

Attention holiday shoppers, your emails are now targeting you in real time—at least if you've signed up for RadioShack's messages. The electronics retailer will use Movable Ink's technology that allows marketers to set time parameters on emails, so the content changes according to what time of day they are opened. 

Real-Time Email Startup Movable Ink Raises $1.3M

Even though they're part of a hot startup sector, daily deal sites often rely on a fairly old-fashioned way to reach their readers—email newsletters. A startup called Movable Ink wants to give those emails the flexibility and timeliness of a web page, and it just announced its first round of venture funding.