Mountain Dew Is Launching a New ‘Throwback’ Soda Inspired by Its Tennessee Roots
Mountain Dew mascot Willy the Hillbilly is making another comeback with DewShine, the brand's new soda. To introduce the citrus-flavored beverage, which is made with real sugar and comes in [...]
Mountain Dew Gets 3,500 Phone Calls From Click-to-Call Tweet
Performance Marketing
Mountain Dew may not be one of the first names associated with direct response marketing, but that's not stopping the Pepsi-owned brand in testing a Twitter click-to-call feature that's akin [...]
8 Brands Collectively Rejoice To Twitter’s Gif Giving
Performance Marketing
Brands have gone Gif crazy now that Twitter enabled the playful animation feature. The new media format is the latest rage on the social messaging platform with everyone from Arby's [...]
Gamers Are Not Who You Think They Are, Study Finds
Performance Marketing
A new study commissioned by gaming-themed online video platform Twitch finds that today's gamers do not live in their parents' basements, and are, for all intents and purposes, just average [...]
This Rad Mountain Dew Bottle Has a Built-In Hex Nut Wrench, So You Can Fix Your Skateboard
Creativity
Fresh from the gnarly folks at Mountain Dew comes "the first soda that is also a tool."
Kohl Norville Becomes Motive’s First Content Director
Brand Marketing
Kohl Norville believes the best branded content is participatory—whether it's a concert or surprise event—and in his new role as content director for Motive he aims to find new ways [...]