Ranking the Super Bowl’s Top 5 Animal Ads: From the Cuddly and Cute to the Downright Strange
Brand Marketing
No Super Bowl would be complete without a few furry friends filling the screen, and this year's Big Game was no different. The use of adorable baby animals has always [...]
Here Are the Year’s Most Inventive Marketing, Media and Digital Campaigns, Honored by Project Isaac
Brand Marketing
Approaching creative challenges with an inventive spirit has never been more important. The worlds of marketing and media are being rapidly reshaped by data and technology, but interactive innovation only [...]
Mountain Dew Shows Us What Twitter Looks Like With Autoplay
Performance Marketing
Twitter unleashed its autoplay videos earlier today, and Mountain Dew wasted little time demonstrating what the development might mean, visually speaking. The PespiCo-owned soda brand put together five GIF-based clips [...]
How a Country Music Awards Show Could Be Meerkat’s Mainstream Moment
Performance Marketing
Meerkat says consumer appetite for its livestreaming app is growing, claiming that users are spending 30 percent more time each week watching and socializing. Tonight, the 3-month-old tech player will [...]
Virtual Reality Is Grabbing Brands’ Attention but Not Their Ad Dollars
Performance Marketing
More than a year after Facebook's $2 billion acquisition of Oculus Rift and virtual reality's promise to transform digital storytelling, major market
Mountain Dew Turns Tweets Into Online Ads With the Return of Baja Blast
Performance Marketing
We've already seen brands like Dunkin' Donuts and West Elm pull social media posts into ads, and now Mountain Dew