Google Welcomes Nest Home
Performance Marketing
Google is spending $3.2 billion to buy Nest, the hardware for the home technology startup. The acquisition is Google’s second-most expensive purchase after its 2012 deal to buy Motorola for [...]
YouTube’s 10 Most-Watched Ads in September
Brand Marketing
Chipotle's "The Scarecrow" may have been the most lavishly constructed ad posted to YouTube in September. But the CAA Marketing production could manage only fourth place on Adweek and YouTube's [...]
Adweek’s Top 10 Commercials of the Week
Brand Marketing
Motorola ‘Lazy Phone’ Spot Gets 7 Million Views in 3 Days
Performance Marketing
Motorola's "Lazy Phone" commercial has garnered a whopping 7 million YouTube views since going live three days ago. The humorous, 1-minute spot captures a hippy-looking dude who is ultimately playing [...]
YouTube’s 10 Most-Watched Ads in August
Brand Marketing
August was a sleepy month for commercials on YouTube, with only five videos posted during the month able to break the 1 million view mark—and two of those just barely. [...]
Droga5 Now Leading Creative for Google’s Motorola
Brand Marketing
Droga5 on Wednesday launches its first work for Google-owned Motorola, a print ad touting the made-in-the-USA credentials of the forthcoming Moto X smartphone. The independent agency will handle lead creative [...]