Moto Makes You Master of Your Own Whimsical Phone Lab in This Handcrafted Spot
Creativity
Droga5 likes building elaborate, full-scale sets for its Motorola spots rather than relying on computer effects and camera tricks. This approach seems especially apt in "The Maker," a minute-long clip [...]
Ad of the Day: A 3-Second Fall Is 60 Seconds of Fun for the Moto E
Brand Marketing
It seems inevitable that ad agencies will someday run out of innovative ways to launch new smartphones. But today is not that day.
Streamy Romance: Americans’ Love Affair With B Movies Goes Digital
On an October morning in 2008, a truck loaded with VHS cassettes pulled away from Distribution Video Audio’s warehouse in Palm Harbor, Fla.—and made history: It was the last major [...]
Retail, Automotive Biggest Spenders in 2013
Brand Marketing
The absence of the Summer Olympics and political spending in fall 2013 (compared to their presence in 3Q 2012) may have put a damper on advertising expenditures, but total ad revenue [...]
Google Interface May Change Smartwatch Game
Performance Marketing
Google doesn’t just have one smartwatch in the works—it has a number of new wearables designed by a variety of electronics makers and fashion companies.
Google Takes $7B Hit In Motorola Sale
Performance Marketing
Google’s Motorola adventure came to an abrupt end today, as the search giant unloaded the smartphone maker for a more than $7 billion loss. It’s the best money Google ever [...]