Motorola Brings Back ‘Hello Moto,’ Takes Shots at the iPhone in First TV Ad Since 2011
Creativity
Apple's latest iPhone rollout wasn't a game changer. Samsung's was a disaster. That leaves room for another phone maker to swoop in and claim its device is the future of [...]
Motorola’s CMO Explains Why Ashton Kutcher Is Helping the Brand Build Smartphones
Performance Marketing
From enlisting Ashton Kutcher for commercials and product development to using mobile and social media to target people in the market for a new phone, Motorola's 2014 acquisition by Lenovo [...]
Global Agency of the Year: Grey’s Work Sparked Cultural Conversations Worldwide
Brand Marketing
Grey celebrated its performance at the Cannes Lions in June with leather, whips and chains. The WPP Group agency hosted an S&M-themed "Fifty Shades" bash on the roof of the [...]
In an Unusual Upfront Pitch, IFC Says Its Viewers ‘Don’t Stink’
For a network that prides itself on comedy with a twist, it's not surprising that IFC also has been shaking up the standard upfront meetings this year.
Apple Buys Up Twitter’s Ad Space to Launch Its Watch and Fend Off Hijacking Rivals
Performance Marketing
Apple had Twitter blanketed today. There was basically no room for rivals to use the messaging service to hijack its big moment while unveiling the Apple Watch. The Twitter strategy [...]
This Young, Video-Centric Agency Is Making a Web Series With Reddit and Wired
Brand Marketing
Specs Who Partners Matt McLaughlin (l.) and Andrew Simkiss What Creative content studio Where New York