In Thailand, 80 percent of people killed in road accidents are riding motorcycles. Now, one agency hopes its new invention could literally mean the difference between life and death. The "Helpmet" was designed by BBDO Bangkok for the Thai Health Promotion Foundation (the same partnership that recently came up with the fat-reducing AbsorbPlate) to help address Thailand's staggeringly high rate of motorcycle fatalities—the second highest in the world.
Remember taking your driver's test? Remember how many questions were devoted to sharing the road with motorcycles? Don't rack your brains; we'll tell you: in most states, none.
Less than a week after divesting itself of Parenting and Babytalk magazines, Bonnier is moving ahead with its new testosterone-fueled game plan.
Motorcycle shows always have hot girls around to show off the bikes, but design firm i.d.e.a.'s campaign for the Progressive International Motorcycle Shows took it one step further by turning the girls into bikes. Yes, that's what I meant to say. A crew of supernaturally flexible models (male and female, actually), after being detailed by fashion body painter Trina Merry, stacked themselves into group poses that mimicked a speed bike, a dirt bike, and a cruiser. Out of respect, I won't call them human balloon animals, but they aren't far from that. The whole thing might honestly be too avant garde for a bike show, but it's a neat concept that took a lot of hard work to pull off. I'm just concerned that the campaign, set to run in 13 markets nationwide, will be met with a lot of dumb comments about the models' headlights.