Moto

Motorola Brings Back ‘Hello Moto,’ Takes Shots at the iPhone in First TV Ad Since 2011

Apple's latest iPhone rollout wasn't a game changer. Samsung's was a disaster. That leaves room for another phone maker to swoop in and claim its device is the future of mobile. And that's exactly what Moto is looking to do with its first television commercial since 2011. The new work, from Ogilvy & Mather, plays off the lack of enthusiasm and innovation in the mobile phone market this year. The 60-second spot uses a bold color palate to get the viewer to see Moto as the solution to that drudgery. 

This Bold Motorola Ad Has Some of the Most Damning Anti-Apple Copy We’ve Seen

In the mid-aughts, Motorola's Razr was the it phone. Until the iPhone came along.So, it's easy to imagine Motorola's excitement when the competitor that knocked it down seems to be faltering, and it can jump at the chance to fight back. That's exactly what Motorola, now a Lenovo company, has done with a full-page print ad from Ogilvy in The New York Times. 

This Physics Professor Just Found Out His Theory Is True

It’s not often that you get wildly popular videos from the scientific community.