Google Takes $7B Hit In Motorola Sale
Performance Marketing
Google’s Motorola adventure came to an abrupt end today, as the search giant unloaded the smartphone maker for a more than $7 billion loss. It’s the best money Google ever [...]
Motorola ‘Lazy Phone’ Spot Gets 7 Million Views in 3 Days
Performance Marketing
Motorola's "Lazy Phone" commercial has garnered a whopping 7 million YouTube views since going live three days ago. The humorous, 1-minute spot captures a hippy-looking dude who is ultimately playing [...]
Consumers Like Microsoft Nokia Deal, At Least Based on YouTube Numbers
Performance Marketing
In the smartphone game, Microsoft has been a distant third-place player for a while, which is what makes the company’s acquisition of Nokia so interesting.