Angie Vieira Barocas Is Leaving Mother
Brand Marketing
Angie Vieira Barocas has resigned from her position as managing director and partner of Mother in New York. At the moment, the agency does not have plans to fill the [...]
Reebok Names a New Lead Creative Shop
Brand Marketing
Venables Bell & Partners has prevailed in Reebok's global creative review. As lead agency on the brand, the San Francisco-based shop succeeds DDB. Reebok spends an estimated $50-60 million in [...]
TBWA Recasts Again Atop Its Creative Department in L.A.
Brand Marketing
For the second time in as many years, TBWA is recasting at the top of the creative department of its largest office, according to sources.
Ikea Lights Up a Forest in Gorgeous Ad Celebrating Move to Energy-Efficient Bulbs
Creativity
Ikea planted lots of LED lamps in the woods for this 60-second commercial for the U.K. and Ireland touting the home-furnishing company's commitment to sustainability.
Reebok Is Close to Naming a New Lead Agency
Brand Marketing
DDB is splitting with Reebok amid a review of the sneaker and apparel company’s global creative business. The review is in its late stages with a trio of contenders that [...]
Horizon Media Ends Year With a BK Bang
Brand Marketing
Horizon Media's Burger King win comes at the end of another solid year for the independent media agency. BK, which chose Horizon after a review, spends an estimated $250 million [...]