The Creator of the Cronut Made a Ramen-like Holiday Treat With Baileys
Brand Marketing
Eating ramen is a delicious way to stay warm when the weather turns cold, but sometimes you need something a bit stronger to get through the holiday season. Dominique Ansel, [...]
Ad of the Day: Hovis Pays Tribute to Its Classic 1973 Spot With a Fun, Energetic Sequel
Brand Marketing
A classic ad concept rides again in Mother London's first work for Hovis bread. "Stuck," a 40-second effects-driven spot, follows three youngsters on bicycles as they race to escape from [...]
Philadelphia 76ers Revive Brand by Tapping Into Revolutionary, Underdog Roots
Brand Marketing
The Philadelphia 76ers pride themselves on representing a city with a rich, unconventional history, but in recent years, the team hasn't held up its end of the bargain (three straight [...]
Calvin Klein Embraces Sexting and Tinder in Racy Campaign About Digital Dating
Creativity
While every other brand has begun talking emoji, Calvin Klein is embracing a racier kind of virtual-speak—sexting—in its latest #mycalvins ad campaign.
Ad of the Day: Ikea Fills a Jungle Kitchen With Monkeys Just to See What Will Happen
Brand Marketing
This Ikea ad is as much fun as a kitchen full of monkeys. In fact, it is a kitchen full of monkeys. Plus some tropical birds, snakes, a deer and [...]
A-B InBev Throws a Masquerade Party in Stylish First Ad for Oculto Lager
Creativity
Anheuser-Busch InBev introduces Oculto, a new high-alcohol lager, with a roomful of men and women wearing masks inside a dark club in this spot from Mother New York.