Bud Light explains why it can’t do 3-D spots
Creativity
You can always count on Bud Light turning to slapstick for its Super Bowl ads. It is, after all, the brand that paid millions to air a dog biting a [...]
Ad barrage by China coincides with Hu visit
Creativity
I must have missed it when the China ad account went up for a review. The pluses: an enormous client that's on its way to dominating its category. The minuses: [...]
2010’s top Web site: ‘Wilderness Downtown’
Creativity
There’s a certain irony in the fact that the FWAs—originally founded to celebrate Flash Web sites—has chosen a site built in Flash rival HTML5 as the best site of 2010. [...]
Things you never hear people say about ads
Creativity
Today's reality check comes courtesy of a new Tumblr, Things Real People Don't Say About Advertising. The site takes its cues from I Can Has Cheezburger and Someecards in posting [...]
Must you use social media to understand it?
Creativity
News that Kirshenbaum Bond Senecal + Partners founder Jon Bond is joining a social-media agency is surely a sign of the times. After all, Facebook has more than 500 million [...]
Leo Burnett’s one small step for humankind
Creativity
Leo Burnett has unleashed on the world what is probably the longest ever introduction to an e-mail newsletter. In the video below, chief creative officer Mark Tutssel waxes poetic for [...]