Wieden gets unpredictable for Honda’s Jazz
Creativity
Car commercials can be desultory affairs, stuffed with specs and the inevitable shots of a car wending its way down a serpentine road in the mountains. You have to hand [...]
Downy guy lives in Macy’s window for week
Creativity
The always-on nature of the Web is making live marketing stunts more and more common. Gap had its GPS-equipped reindeer, and the Old Spice guy, of course, did his live [...]
Wheat Thins nabs ad hater in latest ambush
Creativity
When Wheat Thins went after people last summer who were talking smack about the brand on Twitter, there was understandable skepticism about whether the whole thing was a set-up. The [...]
Gold’s Gym peddles other kinds of strength
Creativity
This is a nice campaign in a dreary category. Gold's Gym is looking to shed any lingering perceptions that its clientele is mostly steroid-stuffed meathead weightlifters. It had McKinney craft [...]
Nike gets Kobe to unleash his black mamba
Creativity
Kobe Bryant got lots of snickers when he told the world that his alter ego is the black mamba, a fierce serpent known for its uncanny ability to strike at [...]
Visa lauds men who prefer football to family
Creativity
With two weeks to go before Super Bowl XLV, expect Visa to ratchet up its "Go fans" campaign, in particular its celebration of those four awful men who have attended [...]